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  • - 酩悦轩尼诗新推顶级起泡酒“Chandon”-

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      閰╂偊杞╁凹璇楁柊鎺ㄩ《绾ц捣娉¢厭鈥淐handon鈥? 鎽樿锛? 閰╂偊杞╁凹璇楀皢鍦?鏈?鏃ユ帹鍑轰骇鑷樋鏍瑰环鐨勬柊娆鹃《绾ц捣娉¢厭鈥淐handon鈥濄€? ABSTRACT锛? Moet is hoping to persuade UK consumers in the sparkling wine category to trade up from standard sparkling wine to its new Argentinean variant Chandon.

      閰╂偊杞╁凹璇楋紙Moet Hennessey锛夊笇鏈涢€氳繃鍗冲皢鍙戝竷鐨勬柊娆鹃《绾ц捣娉¢厭——Chandon锛屾潵淇冧娇鑻卞浗娑堣垂鑰呬粠璐拱鍏ラ棬绾ч妲熻浆涓鸿喘涔伴《绾ц捣娉¢厭銆?/p>

      璧锋场閰掓槸鑻卞浗钁¤悇閰掑競鍦哄闀块€熷害鏈€蹇殑浜у搧锛岄叐鎮﹁僵灏艰瘲鐨勮嫳鍥芥墽琛岀悊浜嬩箶•妗戦】锛圝o Thornton锛夊凡缁忓彂鐜伴《绾уぇ鍝佺墝棣欐涓庢櫘閫氬搧鐗岄妲熶箣闂寸殑涓€涓渶浣?ldquo;鍑哄嚮鐐?rdquo;锛涘墠鑰呯殑浠锋牸鍦?5鑻遍晳浠ヤ笂锛岄攢閲忛潪甯稿ソ锛屾鍦ㄨ耽鍙栨洿澶氱殑甯傚満浠介锛涘悗鑰呯殑浠锋牸鍦?5鑻遍晳鍒?5鑻遍晳涔嬮棿锛屼笉杩囧彂灞曟€佸娍姣旇緝鑹伴毦銆傘€€銆€鎴戜滑鍙戠幇鑻卞浗鏈夊緢澶х殑椤剁骇璧锋场閰掑彂灞曠┖闂达紝灏ゅ叾鏄?5鑻遍晳宸﹀彸鐨勮捣娉¢厭锛屾垜浠帹鍑虹殑‘Chandon’璧锋场閰掑氨澶勪簬杩欎釜鐞嗘兂鐨勪环浣嶏紝妗戦】璇达紝鎴戜滑鍙戠幇锛岀浉姣斾互鍓嶏紝娑堣垂鑰呯幇鍦ㄦ洿鍠滄璐拱鍦ㄨ繖涓环浣嶄笂涓嬬殑璧锋场閰掋€?rdquo;

      

    閰╂偊杞╁凹璇楁柊鎺ㄩ《绾ц捣娉¢厭鈥淐handon鈥? title=

      閰╂偊杞╁凹璇楀湪鍔犲窞銆佹境澶у埄浜氥€佸反瑗裤€佸嵃搴︺€佷腑鍥戒互鍙婂叾浠栧浗瀹堕兘鏈夎憽钀勫洯锛屽彲浠ヤ粠鍏朵腑浠讳綍涓€涓浗瀹堕噰闆嗚憽钀勯厭銆傝繖娆鹃潰鍚戣嫳鍥藉競鍦虹殑Chandon璧锋场閰掍骇鑷樋鏍瑰环銆?ldquo;闃挎牴寤烽潤姝㈣憽钀勯厭鍦ㄨ繃鍘讳簲骞撮噷鐨勫彂灞曟瀬涓哄己鍔匡紝鍏朵腑钑村惈浜嗕竴瀹氱殑浼樺娍銆傚畠鍙互甯姪鎴戜滑鏍戠珛Chandon杩欎釜鍝佺墝鐨勬椂灏氱敓娲诲厓绱犮€傛垜浠枩娆㈡妸Chandon鐪嬩綔鏄嫢鏈夋硶鍥戒紶缁熷拰鎷変竵椋庢儏鐨勪竴娆捐捣娉¢厭銆?rdquo;銆€銆€Chandon涓庨《绾ч妲熷湪瀹氫綅涓婃湁寰堝ぇ鐨勪笉鍚岋紝鎵€浠ュ畠浠笉浼氬舰鎴?lsquo;鍚岀被鐩镐簤’鐨勯棶棰樸€?rdquo;銆€銆€妗戦】璇达紝Chandon璧锋场閰掔殑鐩爣娑堣垂鑰呮病鏈夌壒瀹氱殑骞撮緞鎴栬€呮€у埆闄愬埗锛屽畠闈㈠悜閭d簺鍠滄缁忓父楗敤浼樿川璧锋场閰掔殑浜虹兢锛涜€岄《绾ч妲熺敱浜庝环浣嶅お楂橈紝闅句互婊¤冻杩欎簺浜虹殑鏃ュ父闇€姹傘€傘€€銆€Chandon璧锋场閰掑皢鍦?鏈?鏃ュ湪鑻卞浗鍙戝竷锛屽叡鏈変袱娆鹃厭锛屽嵆Brut鍜?ldquo;Rose銆?ldquo;Brut鐨勪环鏍兼槸14.99鑻遍晳锛?ldquo;Rose鐨勬槸15.99鑻遍晳銆備袱娆鹃厭閮芥槸浣跨敤浼犵粺棣欐閰块€犳硶鏉ラ吙閫犵殑銆傘€€銆€閰╂偊宸茬粡棰勭暀150涓囪嫳闀戞潵鍦ㄤ骇鍝佸彂甯冪殑绗竴骞磋繘琛屽競鍦烘帹骞匡紝鎺ㄥ箍鐨勯噸鐐归泦涓湪浼犺揪杩欎釜鍝佺墝鐨勭敓娲绘柟寮忥紝鍗虫椿娉笺€佽嚜鐢卞拰鎸銆?/p>